“Here’s the Fastest, Most Cost Effective Way for Business Owners to Turn Words into Money”
Live 2-day training teaches you the 12 “Mastercodes” to Copywriting Riches so you have the confidence to market your business the RIGHT way and laugh all the way to the bank!
“Will yield me $800,000 in lifetime client value”  
“Got my first client 4 days after the event!”  
RISK-FREE PROPOSITION…
You’re covered by the industry-leading…
“Come for FREE - Pay Later Only if You Want to Guarantee

YES! You read it right, you can come for Day 1 of this 2-day LIVE training event and then at 6pm, after a FULL day of training, decide if you want to stay and pay for the rest of it. If you do decide to stay (and I’m betting you will), you can still take the payment plan and pay for your full tuition after the event.

All I’m asking is that you pay a REFUNDABLE $250 booking fee to secure your seat. This is designed to show me you are DEADLY SERIOUS about attending this business transformation event. If you are not, I would rather you stay at home. I’m either crazy, confident or both! Read on for more details...
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From: Steve Plummer, Master Copywriter, Speaker, Copywriting Coach

Re: Back by popular demand, the LIVE “lockdown” training event which helps everyday business owners turn words into money… “Crack the Copywriting Mastercodes” is on again and seats are limited by room size so if you’ve ever wanted to know HOW to market your business the RIGHT way, read on for details…

Imagine you…

With the knowledge, skills and most importantly the CONFIDENCE to turn words into money in your own business.

What would that be like…

Not worrying about where your next sale is coming from?

How will the game change when you have the ability to flick a switch and attract leads, almost at will?

And just think of how much more fun business will be when you know how to create marketing that actually works.

It’s true… clarity, certainty and a greater degree of freedom will follow.

Well, it’s possible for just about any business owner with a desire to learn

And…

Who implements what I’m about to show you.

How do I know this?

Track record…

Both mine and my students.

I’ve been teaching people of all ages for more than 25 years.

I know HOW to get a concept, skill or process across so you understand it and can use it for yourself. In fact…

Every time I’ve run a training event I’ve had people get back to me, sometimes within days, to tell me how it’s changed the game for them.

Just two recent examples…

Yes, any business owner can benefit from my upcoming live 2-day bootcamp where we build your marketing assets… especially because of...
My proven 3-step “lock in the learning” process…
“So simple and easy to understand” 
“Made it much faster and much clearer”
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Yep the training works.

And business owners who implement what I teach, well, they “work” too.

What about you?

Feel it’s (finally!) time to change things up…

To learn how to use words the RIGHT way…

So you make the kind of money your efforts deserve?

If you answered “YES”…

Here’s your chance to work ON your marketing in a small group setting, and receive personalised 1-on-1 attention in a unique closed door ‘lockdown’ training environment not available anywhere else.
Announcing…
Your Ultimate Asset-Building Bootcamp
LIVE 2-DAY TRAINING WHERE YOU WRITE A COMPLETE “HIGH CONVERTING” MARKETING FUNNEL FOR YOUR BUSINESS 
December 16 - 17
Maroochydore, Sunshine Coast
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Here’s what we’ll cover and what you’ll write over 2 days… 
  • Lead generation offline and online (including Adwords and Facebook ads)
  • Proven landing page templates
  • Website video scripts
  • Free Report/sales letter 
  • Autoresponders, launch emails, connection emails 
  • Direct mail pieces, postcards and SMS
  • And a whole lot more including a never before revealed technique I now use to really get inside the mind of your clients!
Bring your laptop because you WORK SOLID for 2 straight days writing your version of these.
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You’ll absolutely love all the proven…

**Templates

**Checklists

And

** Proformas

Which makes it easy for you to push way beyond novice stage, and fast. 
And here’s the big, hidden benefit…

It’s well known I’ve spent the last 6 years as the personal copywriter to Australia’s “Millionaire Maker” Mal Emery.

We’ve worked on some “BIG” campaigns together.

Most importantly, I’ve been behind the closed door, seen how this marketing genius thinks and what he does to create outrageous results.

I also travel regularly to the US to stay at the cutting of the industry.

Few copywriters in this country have done both.

BEST NEWS…

You get to leverage off these 2 “super charging” forces.

You’ll love the deep insightsI share.

You’ll feel like a privileged insider when you see the secret strategies and techniques.

Just one of these recently Mal and I created deployed a particular online/offline strategy and brought $12 million in sales in under a month in an ultra-competitive niche.

I’ll show it to you AND how it worked.

In fact, for every one of the 12 Copywriting Mastercodes revealed to you, you’ll see an example to learn from before you write it for your business.

Of course not everything you write in one weekend will be 100% “correct”.

You will have to go away and refine and re-write some parts.

It’s ok, you’re not left to flounder on your own - I help with this too, so keep reading.

Because let’s be clear…

This is a MASSIVE SHORTCUT which shaves years off the learning process.

And…

It’s proven to work!

The Daniel Desteno Story…

Daniel attended Crack the Copywriting Mastercodes in February, 2015. He knew the power of words but was “in between” business ventures when he did the training…

I caught up with him in early March 2016, here’s what he said the training meant for him…

“I took what you taught me in 2 days and helped my mate Shane, the state master franchisor in the home services niche, explode his business. We were able to double the number of franchisee inquiries AND double the number of conversions into franchisees.”

Nice. And well done to you both. Here’s the thing…

Daniel is at it again. Ready to launch into a new business venture in about 8 months. So what’s he doing? He’s getting his butt to Maroochydore for a refresher in the 12  Mastercodes to Copywriting riches so he can apply it all over again to his new venture.

Smart because he KNOWS, based on what he learned last time AND applied in the real world, it will be worth every penny of the flight from Adelaide to the Sunshine Coast.

He KNOWS it won’t cost him money… it will make him money.

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What you get in addition to 2 days of learning…

Huge 34-page swipe file which includes checklists, fill in the blank templates and winning examples to model off. 

A priceless resource ONLY available to attendees of Crack the Copywriting Mastercodes! You can’t buy this anywhere… you’ll refer to it again and again long after the event as you craft your winning sales messages.

“Learn this once and you have the skill for life!” 
And 3 FREE Bonuses are Included… 
FREE Bonus #1 

Big Idea Strategy Power Call with Steve valued at $350.00

Leverage off Steve’s “insider” knowledge to nail the big idea for your campaign. Fun and  profitable 30 minutes gives you clarity, certainty and confidence moving forward!

FREE Bonus #2 

Your Newly Written Marketing Funnel Critiqued by Steve valued at $1,500.00!!!

The next best thing to having Steve as your personal copywriter to work closely with you to refine your copy!!! Other than for Steve’s private members, this is NOT available on the open market!! Priceless!!!

FREE Bonus #3 

Gourmet Copywriter’s Lunch, Morning & Afternoon Teas, Tea and Coffee on arrival valued at ($200.00)  

Every writer needs good “brain food” to produce good copy, now you won’t have to leave the venue! Yes, you’ll be well looked after!

Total value of your live “asset building” 2-day training and FREE bonuses (catering, critique and power call) is a very real and genuine $3,500.00!!

Here’s the BEST NEWS of all…

Your 1-off Investment is just: $1,450
(saves you $2,050.00!)

And YES!!! Just the small refundable $250 booking fee secures your place… you can pay after Day 1 in one go ($1200 added to your $250 booking fee total = $1450) OR take the payment plan (3 x $450 added toyour $250 booking fee total = $1600)… easy and NO RISK to you!

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Here’s a quick summary of what you get…

PLUS… Help a Friend and Save Even More!
Give a friend/business partner/significant other the gift of this knowledge and SAVE big $$$!!! You can bring a partner for just an EXTRA $550… so if you split the bill it works out to just $1K each!!!
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You’re covered by the industry-leading… 
“Come for FREE - Pay Later Only if You Want to Guarantee

YES! You read it right, you can come for Day 1 of this 2-day LIVE training event and then at 6pm, after a FULL day of training, decide if you want to stay and pay for the rest of it. If you do decide to stay (and I’m betting you will), you can still take the payment plan and pay for your full tuition after the event.
All I’m asking is that you pay a REFUNDABLE $250 booking fee to secure your seat. This is designed to show me you are DEADLY SERIOUS about attending this business transformation event. If you are not, I would rather you stay at home. I’m either crazy, confident or both! Read on for more details...
Register Me Now
LEARN HOW TO BUILD A MARKETING ASSET ONCE - NOT ONLY WILL YOU GET TO APPLY IT AGAIN AND AGAIN BUT… IT WILL CONTINUE TO PAY YOU FOR THE REST OF YOUR WORKING LIFE!  

Next question…

Is this right for you?

That’s your call.

What I can say with absolute certainty is that…

No one has ever said, “I wish I did this training next year!”

They all regret not having done it sooner.

Who should attend…
  • Business owners who want more freedom and independence 
  • Coaches and consultants who want new skills to use with clients
  • Heads of marketing and sales who want to build on what you already know
  • Copywriters who want new ways to write so you make more money 
  • Speakers looking for new ways to attract their ideal clients
Who should stay away…
  • Anyone not willing to take responsibility for you own results
  • Anyone who is a seminar junkie or magic pill seeker
  • Anyone who loves theory but never implements 

So as you can see, the choice is yours...

Discover how to turn words into money in your business…

Or do nothing and “hope” things get better.

Reminds me of that old saying…

“If you want things to change in your business, you have to change things in your business.”

Are you prepared to do what it takes? 

If yes, then please be aware… 

THIS EVENT WILL SELL OUT.
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I can only fit a maximum of 20 smart business owners in the room.

This is my ideal number because it means I can get around and give everyone the 1-on-1 attention they deserve. 

Yep I’m committed to value and quality training over quantity.

Final thoughts…

During the workshop it will be like unwiring the writing and marketing switches in your brain…

Changing your marketing DNA so you get this at a very deep level and then…

Hooking the wires back up before you leave so you can go home with the CONFIDENCE to implement immediately.

It’s what my most successful students and clients have done.

You deserve to have this knowledge at your fingertips so you live a business life on your terms…

Not at the mercy of whatever market conditions are at the time.

Go ahead, short cut the journey to copywriting and marketing success while there’s still time.

Book your seat today – remember it comes without risk thanks to your fully refundable small  booking fee. 

I look forward to seeing you at “Crack the Copywriting Mastercodes” at Maroochydore.

I want to leave you with heartfelt words from Irene Scott, a 2-time attendee at this event…

“Thank you for being the person that brought this gift to me. I am forever grateful!”

Maybe it’s your turn.

Bye for now.

Best,

PS Strictly only 20 seats available, this is not false scarcity – we are limited by room size and it will sell out… at the time of writing only 11 seats remain

PPS No Risk, ultimate try before you buy option… just $250 booking fee to show you’re serious… only pay the balance after you decide to stay at the end of Day 1

PPPS MASSIVE SWIPE FILE to take home with you chock full of winning examples to model off… this is about YOU being in control of your business by creating marketing assets, book your seat to today

December 16 - 17
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